The hardest part of content is not writing it. It is deciding what to write, every week, without the plan collapsing by the third week. A calendar that connects to the rest of your marketing solves both problems at once.
Start from questions, not topics
List the questions customers ask before they buy. Your sales team hears them daily. Each question is one piece of content, and each piece has a home: the page on your site it supports.
A month that fits a small team
A realistic month looks like this:
- One in-depth guide that answers a big question and lives on your site.
- Four social posts drawn from that guide, each linking to it.
- One email to your list, pointing to the guide and one service page.
- One update to an older page that the new guide should link to.
Keep it honest
Anything that makes a claim about results needs a source or a real example. If you cannot back it, cut it. Plain, specific and true beats clever every time.
