Services/Paid advertising
ServicePaid advertising.
Use Google Ads and other agreed paid channels to reach relevant audiences and support lead generation.
Placeholder imageWhy it matters.
Paid campaigns give you a more direct route to enquiries, provided the ad, the landing page and the follow-up all tell the same story.
Placeholder imageWhat's included.
- Google Ads planning, campaign set-up and management where agreed.
- Keyword and audience targeting, ad copy, negative keywords and campaign structure.
- Paid social campaign management and creative testing where included.
- Landing-page alignment, conversion tracking and ongoing optimisation.
Good to know. Advertising spend is paid separately by you and is not included in management fees. Campaign performance depends on budget, competition, offer, landing-page experience, tracking and sales follow-up, so specific lead volumes or returns are not guaranteed.
Stronger with the rest of the system.
Paid advertising works best alongside these services. Each one makes the others more effective.
Website & conversion
Create or improve the digital experience that introduces your business and helps visitors take the next step.
→Connects withEmail, CRM & automation
Nurture interest, support follow-up and connect marketing activity to the customer journey.
→Connects withAnalytics & optimisation
Measure performance, identify opportunities and improve the system based on available evidence.
→How we know it's working.
Spend and click-through rate
How efficiently budget turns into relevant visits.
Conversion rate and cost per conversion
Where tracking is reliable.
Lead quality
Assessed with you against the enquiries received.
KPIs are agreed at kick-off and matched to the purpose of each activity. Baselines are recorded before any change is attributed to the work.
Ready to talk about paid advertising?
Tell us where you are today and what you want to achieve. We will suggest where this service fits and what to put in place first.