Conversion rate optimisation for a US based manufacturer

Background

Our client, a prominent B2B CBD manufacturer, faced challenges with converting website visitors into qualified leads. Despite having a strong product offering, their website lacked effective strategies to capture and convert visitors, impacting their ability to grow their business relationships and increase sales.

Objectives

• Improve lead generation by increasing the number of website visitors who convert into leads.
• Enhance website usability to facilitate easier navigation and engagement.
• Increase overall conversion rate through strategic website adjustments and optimisation.
• Implement effective lead capture mechanisms to attract and convert potential business clients.

Challenges

• Low Conversion Rates: The website struggled to convert visitors into leads, resulting in missed business opportunities.
• Ineffective Lead Capture: Existing lead capture forms and calls-to-action were not optimised for attracting high-quality leads.
• Unclear Value Proposition: The website did not clearly communicate the unique benefits of the client’s products to potential B2B clients.
• User Experience Issues: Navigation and site layout issues hindered the user journey and engagement.

Solution

We enhanced lead capture and user experience by placing a lead magnet prominently above the fold, optimising calls-to-action, streamlining site navigation, refining the value proposition, and conducting A/B testing to maximise conversions.

Results

• Increased Conversion Rate: The strategic addition of the lead magnet and other optimisations led to a 45% increase in the conversion rate of website visitors to leads.
• Higher Lead Quality: The improved lead capture mechanisms and value proposition attracted more qualified business clients, enhancing the overall quality of leads.
• Enhanced User Engagement: The website’s usability improvements resulted in a 35% increase in time spent on the site and a 20% decrease in bounce rate.
• Boosted Lead Generation: The lead magnet effectively captured more leads, contributing to a 30% increase in the number of new business inquiries and potential partnerships.

Turnkey Digital’s conversion rate optimisation strategy significantly improved the client’s ability to convert website visitors into valuable leads. By strategically placing a lead magnet, enhancing user experience, and refining the value proposition, we helped the leading B2B CBD manufacturer increase conversions, attract high-quality leads, and drive business growth.