Email Marketing for a Leading CBD Manufacturer in US

Background

Our client, a prominent CBD manufacturer, sought to enhance their customer engagement and drive sales through effective email marketing. The client had a loyal customer base but needed to improve communication strategies to increase repeat purchases, inform customers about new product launches, and educate them on the benefits of CBD. The goal was to build stronger relationships with their audience and boost revenue through targeted email campaigns.

Objectives

• Increase customer retention by regularly engaging with existing customers.
• Promote new product launches and educate customers about the benefits of CBD.
• Drive online sales through targeted, personalised email campaigns.
• Build a segmented email list to tailor content to specific customer groups.
• Improve open and click-through rates by optimising email content and design.

Challenges

• Regulatory Constraints: The CBD industry faces strict regulations on advertising, which also impacts how products can be marketed via email.
• List Segmentation: The client’s existing email list lacked proper segmentation, making it difficult to deliver personalised content.
• Content Strategy: The client needed a strategy that balanced promotional content with educational material to maintain customer interest without overwhelming them with sales pitches.
• Low Engagement Rates: The client’s previous email campaigns had low open and click-through rates, indicating a need for more compelling content and better targeting.

Solution

We crafted a targeted email marketing strategy by segmenting the client’s email list based on customer behaviour and purchase history. We developed a content strategy that balanced promotional offers with educational information, redesigned email templates for better engagement, and personalised emails to boost customer interaction. Automated workflows were implemented for key customer touchpoints, and A/B testing was conducted to refine campaign performance. This comprehensive approach enhanced engagement, increased sales, and strengthened customer loyalty.

Results

• Increased Open Rates: The personalised and segmented email campaigns resulted in a 25% increase in open rates compared to previous campaigns.
• Higher Click-Through Rates: The combination of engaging content and clear CTAs led to a 30% increase in click-through rates, driving more traffic to the client’s website.
• Boost in Sales: The targeted email campaigns contributed to a 20% increase in online sales within three months, particularly during new product launches and special promotions.
• Improved Customer Retention: Automated workflows and regular engagement emails led to a 15% increase in repeat purchases, as customers felt more connected to the brand.
• Regulatory Compliance: Our strategy ensured that all emails were compliant with industry regulations, avoiding any issues while effectively marketing the client’s products.

Turnkey Digital’s email marketing strategy successfully enhanced the client’s ability to engage with their audience, promote their products, and drive revenue. By focusing on personalization, segmentation, and content optimization, we helped the leading CBD manufacturer build stronger relationships with their customers and achieve significant business growth through email marketing.