Build
We mapped the twelve questions prospective clients ask most, then rebuilt the site so each practice area answers them plainly, with one clear next step. Tracking was set up for every form, call button and booking link.
Case studies/Northway Legal
From scattered channels to one enquiry pipeline.
A regional law firm with a tired website, a blog nobody read and enquiries arriving by three different routes. We rebuilt the site around the questions clients actually ask, and connected search, forms and follow-up into one journey.
DemoClientNorthway Legal
SectorProfessional services
LocationLeeds, UK
Timeframe6 months
Services
Website & conversion · SEO & AI search · Email & automation
The challenge.
Northway had invested in marketing for years, but each piece sat on its own. The website explained the firm, not the client’s problem. Blog posts were written for partners, not for people searching at 11pm with a tenancy dispute. Enquiries came by phone, by a contact form that emailed one inbox, and by LinkedIn messages that were answered when someone noticed.
Nobody could say which activity produced which enquiry, so decisions were made on instinct.
What we connected
Build. Connect. Grow.
Connect
Existing blog posts were re-structured as practical guides and linked into the practice pages. A short email sequence now follows every enquiry, so people who are not ready today are not lost.
Grow
A monthly report shows enquiries by source and practice area. Pages that convert well get more content; pages that do not get rewritten.
Results
What changed.
3 → 1
Three enquiry routes merged into one tracked pipeline; all enquiries now land in one tracked pipeline with a named owner.
+62%
Organic visits to practice-area pages over six months.
48 hrs → 4 hrs
Typical first-response time, thanks to routing and the follow-up sequence.
Illustrative figures. This is a demo case study with a fictional client. In a real case study every figure is agreed with the client and measured against a recorded baseline.
We finally know where our clients come from. The website answers the questions we used to spend the first call on.
Managing Partner, Northway Legal
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