Lead Generation via Google Ads for a London based GP Surgery

Background

The client, an NHS GP provider, aimed to increase patient registrations and appointment bookings through targeted online advertising. Despite offering essential healthcare services, they needed a more effective strategy to attract new patients and generate leads from their digital marketing efforts.

Objectives

• Increase patient registrations by driving more qualified leads to the practice.
• Boost appointment bookings through targeted Google Ads campaigns.
• Enhance online visibility to reach potential patients actively searching for healthcare services.
• Optimise ad spend to ensure the budget was used efficiently to generate the highest possible return on investment.

Challenges

• High Competition: The healthcare sector is highly competitive, with many providers vying for attention in local search results.
• Targeting the Right Audience: Ensuring that ads reached individuals actively searching for GP services in the local area required precise targeting.
• Budget Management: Allocating the budget effectively to maximise lead generation while avoiding overspending.

Solution

Wel ran targeted Google Ads campaigns using in-depth keyword research, compelling ad copy, and geo-targeting to reach local patients. We set up conversion tracking to measure performance and optimised budget allocation to enhance ad efficiency and ROI.

Results

• Increased Lead Generation: The Google Ads campaigns resulted in a 55% increase in patient registrations and appointment bookings within the first three months.
• Improved Online Visibility: The client’s practice achieved top positions in local search results, significantly enhancing their online presence.
• Enhanced Ad Efficiency: By optimising ad targeting and budget management, we achieved a 40% reduction in cost-per-lead, improving overall campaign efficiency.
• Higher Engagement Rates: The compelling ad copy and precise targeting led to a 30% increase in click-through rates (CTR), indicating stronger engagement with potential patients.

Turnkey Digital’s Google Ads campaign effectively increased patient registrations and appointment bookings for the NHS GP provider. By focusing on targeted keyword research, compelling ad creation, and efficient budget management, we delivered significant improvements in lead generation and online visibility, helping the client connect with more local patients and enhance their practice’s growth.