Build
We turned those twenty questions into the site structure: capabilities, tolerances, materials, certifications and lead times, each with a downloadable spec sheet and a request-a-quote form that asks for the right details first time.
Case studies/Harland Engineering
A website rebuilt around the buyer’s questions.
A precision engineering firm selling to procurement teams who research for weeks before they call. The old site listed machines. The new one answers the questions that decide a shortlist.
DemoClientHarland Engineering
SectorProfessional services
LocationLeeds, UK
Timeframe6 months
Services
Website & conversion · Content creation · Analytics & optimisation
The challenge.
Harland’s buyers are engineers and procurement managers. They compare tolerances, lead times, certifications and minimum runs long before they speak to anyone. The old website offered a photo gallery and a phone number, so most of that research happened on competitors’ sites.
Internally, the sales team answered the same twenty questions by email every week.
What we connected
Build. Connect. Grow.
Connect
Technical articles written with Harland's engineers now rank for the specific searches buyers make, and each links to the relevant capability page.
Grow
Quote requests are tracked by capability and source. The team reviews the numbers monthly and decides which page or article to improve next.
Results
What changed.
2.4×
Quote requests per month compared with the previous site.
−35%
Fewer pre-sales emails answering questions the site now covers.
11 pages
Ranking on page one for capability searches within four months.
Illustrative figures. This is a demo case study with a fictional client. In a real case study every figure is agreed with the client and measured against a recorded baseline.
Buyers arrive already knowing what we can do. The first conversation is about their drawing, not our brochure.
Sales Director, Harland Engineering
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