Performance Marketing- Facebook and Instagram ads
Background
The client, an e-commerce brand, sought to increase online sales and customer acquisition through targeted social media advertising. Despite having a strong product range, they needed an effective strategy to leverage Facebook and Instagram ads to drive performance and maximise return on ad spend.
Objectives
- Boost online sales by driving high-quality traffic to the e-commerce site.
- Increase customer acquisition through targeted ads on Facebook and Instagram.
- Enhance brand visibility and engagement on social media platforms.
- Optimise ad spend to achieve the highest return on investment.
Challenges
- Competitive Market: The fashion and lifestyle e-commerce space is highly competitive, making it challenging to stand out.
- Targeting the Right Audience: Reaching the most relevant audience segments required precise targeting to ensure ad spend efficiency.
- Measuring Ad Performance: Tracking the effectiveness of ads and optimising campaigns based on performance data was essential for maximising ROI.
Solution
We implemented a targeted social media strategy using audience segmentation, engaging ad creatives, A/B testing, retargeting campaigns, and performance tracking to drive online sales and optimise return on ad spend (ROAS).
Results
- Increased Sales: The campaigns resulted in a 40% increase in online sales and a significant uplift in average order value.
- Higher Engagement: Ad engagement rates improved by 35%, with increased interaction and brand visibility on both Facebook and Instagram.
- Optimised ROI: We achieved a 50% reduction in cost-per-acquisition (CPA) and a 60% increase in return on ad spend (ROAS).
- Effective Retargeting: Retargeting efforts led to a 25% increase in conversion rates from previous visitors.
Turnkey Digital’s performance marketing strategy on Facebook and Instagram effectively drove significant sales growth and customer acquisition for the e-commerce brand. By leveraging precise audience targeting, compelling ad creatives, and continuous optimization, we enhanced the brand’s online presence and maximised return on ad spend.
