Build
Each clinic got its own page with treatments, practitioners, hours and a booking button, and the local listings were corrected and linked to those pages.
Case studies/Oak & Ash Wellbeing
Local search and social working together.
Two clinics, a loyal following on Instagram and a Google Ads account that spent money on the wrong towns. We connected local search, social and paid so each one sends people to the right clinic page.
DemoClientOak & Ash Wellbeing
SectorProfessional services
LocationLeeds, UK
Timeframe6 months
Services
SEO & AI search · Social media · Paid advertising
The challenge.
Oak & Ash had real demand and a warm community, but the pieces pulled in different directions. Instagram posts linked to the homepage. Google Ads targeted a 40-mile radius, so clicks came from places with no clinic. Local search listings had old opening hours and no link to online booking.
Bookings were growing slowly while the ad budget grew quickly.
What we connected
Build. Connect. Grow.
Connect
Ads were rebuilt per clinic with tight geography and landing pages to match. Social content now follows a monthly calendar built around treatments, with every post linking to the right clinic page.
Grow
Bookings are tracked by clinic and channel. Budget moves monthly towards the campaigns and posts that produce them.
Results
What changed.
−41%
Cost per booking from paid campaigns.
+58%
Calls and booking clicks from local search listings.
1 calendar
Social, ads and search now follow the same monthly plan.
Illustrative figures. This is a demo case study with a fictional client. In a real case study every figure is agreed with the client and measured against a recorded baseline.
Our marketing used to feel like three separate jobs. Now it feels like one plan, and the bookings show it.
Co-founder, Oak & Ash Wellbeing
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